bluff

Deceive an opponent by a bold bet on an inferior hand with the result that the opponent withdraws a winning hand.

Frighten someone by pretending to be stronger than one really is.

Very steep; having a prominent and almost vertical front.

“a bluff headland”

Bluntly direct and outspoken but good-natured.

“a bluff but pleasant manner”

“a bluff and rugged natural leader”

The act of bluffing in poker; deception by a false show of confidence in the strength of your cards.

A high steep bank (usually formed by river erosion).

Pretense that your position is stronger than it really is.

“his bluff succeeded in getting him accepted”