charm

Attractiveness that interests or pleases or stimulates.

A verbal formula believed to have magical force.

“inscribed around its base is a charm in Balinese”

Something believed to bring good luck.

(physics) one of the six flavors of quark.

Induce into action by using one's charm.

“She charmed him into giving her all his money”

Control by magic spells, as by practicing witchcraft.

Attract; cause to be enamored.

Protect through supernatural powers or charms.